Corporate philanthropy and grants management SaaS
The WCP investment was the result of an executive-led process undertaken in partnership with Mark Layden. CyberGrants was transformed from a small, founder-run business into a market-leading platform of scale.
As a result, CyberGrants became a leading provider of SaaS Corporate Social Responsibility solutions with outstanding financial and operational metrics.
The WCP Ecosystem identified CyberGrants as an attractive entry point and a platform for organic and M&A-based growth.
Business Intelligence & Strategy
Identified corporate philanthropy as an attractive industry with strong, recurring cash flows, a scalable business model, and a fragmented market. At the time of investment, the industry was growing 20% annually.
Brought in a new leadership team, built a sales and marketing organization, launched new products and pricing strategies.
WCP backed Mark Layden (CEO, WCP Operating Partner) to run CyberGrants based on his experience at Applied Systems where he helped to double revenue and EBITDA and sold the business for nearly $2B.
- Brought in an entirely new leadership team
- Built a sales and marketing organization
- Launched new products and a new pricing strategy
- Acquired a competitor and migrated their customers to CyberGrants
- Built a G&A/finance department
Through the partnership between Mark Layden and WCP, CyberGrants became a leading provider of SaaS Corporate Social Responsibility solutions with outstanding financial and operational metrics. The company had a strong SaaS revenue profile, proven ability to launch new products and expand and improve existing products, continual margin expansion, strong market position in a growth end market, and deep bench of organic and inorganic growth opportunities.