Downers Grove, IL, May 8, 2012 –
Revenue Cycle Solutions, Inc., a leading provider of account resolution services to hospitals and hospital-based physician groups throughout the United States, has rebranded itself as Optimum Outcomes, underscoring the company's commitment to optimizing both financial outcomes and patient satisfaction.
"Today's unveiling of the Optimum Outcomes brand marks a significant milestone for our company," explained Mike Jacoutot, Chief Executive Officer of the company. "The new name exemplifies our ability and desire to help customers maximize revenue recovery while enhancing the total patient experience."
"The new 'Caring for your revenue cycle' tag line embodies our approach to working in concert with our clients to meet both their financial needs and the needs of their patients," said Mary Ann McLaughlin, Chief Operating Officer of Optimum Outcomes.
Since taking over leadership of the company in May 2011, Mike Jacoutot and his team have invested heavily in systems, processes and training to optimize workflow, increase productivity and deliver positive outcomes for the company's clients and the patients of those healthcare providers. In addition, the company has implemented the Net Promoter Score to measure client loyalty.
"We have definitely seen the difference the new leadership has made, and we applaud them for building an entirely new brand that aligns with the goals of their clients," said Mike Jex, Assistant Vice President of the Revenue Cycle Organization at Intermountain Healthcare. "At the end of the day, it is all about the outcomes - for the patient and for us."
The new name, logo and tagline are being launched with a fresh marketing campaign that reflects a corporate culture differentiated within the industry. Optimum Outcomes believes that maintaining a patient-first mentality and maximizing cash collections are complementary rather than mutually exclusive. The company's employees are continuously trained and measured on improving the quality of patient interactions, which are tracked by BPA Quality, a national leader in call center quality audits. BPA Quality has reported an increase of nearly 23% in Optimum Outcomes' patient quality scores over the past 12 months.
"It is rare to see such a fast rise in scores, and it is a tribute to the change in approach we have seen over the last twelve months," said David Blackwell, President of BPA Quality. "The current quality scores are significantly higher than those of similar organizations over similar periods."
"The customer service care our patients receive from the Optimum Outcomes staff gives us confidence that their accounts will be resolved in the most patient-friendly manner possible," said Becky George, Customer Service Manager at Jewish Hospital & St. Mary's HealthCare in Louisville.
"The incredible focus that Mike and Mary Ann have placed on quality in all facets of their business since assuming leadership of Optimum Outcomes is now clearly reflected in the company's brand," said David Neighbours, Chairman of the company and Partner at Waud Capital Partners. "We are pleased with the results and progress made at Optimum Outcomes to date, and we are excited about the growth opportunities to come."
About Optimum Outcomes
Established in 2002 and headquartered in suburban Chicago, Optimum Outcomes partners with over 100 hospitals across the United States to provide a wide range of account resolution services, including early-out/self-pay, third-party insurance and aged receivables recovery. Through a patient-centric approach, the company assists its clients with accelerating cash flow, increasing profitability and driving operational efficiencies in the revenue cycle. Optimum Outcomes operates two contact centers, with locations in Downers Grove, Illinois (headquarters) and Hoover (suburban Birmingham), Alabama. In partnership with Mike Jacoutot and Mary Ann McLaughlin, Waud Capital Partners acquired Optimum Outcomes in May 2011.
For additional information on Optimum Outcomes, visit www.oorcs.com.
About Waud Capital Partners
Waud Capital Partners (WCP) is a private equity investment firm founded in 1993 that partners with exceptional management teams to invest in middle-market growth equity investments, buyouts, industry consolidations and recapitalizations. The firm seeks to invest $10 million to $100 million in private companies in the following four areas: healthcare services, business and consumer services, specialty distribution and value-added industrial businesses. Typically, the companies in which WCP invests have enterprise values between $30 million and $300 million. The firm has completed more than 100 acquisitions since its founding and currently has approximately $1 billion of capital under management.
For additional information on WCP, visit the firm's website at www.waudcapital.com.
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